April 2026
Engagement Overview
The MNC client engaged Feedback Advisory in 2021–22 to conduct a detailed assessment of the optical connectivity and FTTH (Fiber-to-the-Home) market in India. The objective was to evaluate demand potential, growth drivers, and the evolving digital infrastructure landscape, particularly in the context of rising broadband penetration, data consumption, and hyperscale data center expansion.
Our Approach & Execution
Feedback Advisory conducted a comprehensive market study covering FTTH deployment trends, demand forecasting, ecosystem mapping, and competitive benchmarking. The engagement also assessed emerging opportunities driven by data center growth, cloud adoption, and increasing fiberization across telecom networks, enabling Corning to refine its India market strategy and product positioning.
Client Impact & Outcome
The insights helped them align their India growth strategy with long-term digital infrastructure demand. This strategic direction is reflected in its recent investment in a new optical connectivity manufacturing facility in Pune, aimed at serving hyperscale and AI-driven data centers and strengthening its presence in India’s rapidly expanding fiber and connectivity ecosystem