Electrical & Electronics

An MNC firm in the Building Automation business was interested in expanding its operations in India and acquire a market leader status. Feedback conducted an in-depth study of the Building Automation industry in India and set out the current market landscape, future opportunities, likely challenges and demand drivers. In addition to outlining the road map for their growth, Feedback also identified a potential partner, to gain faster market share.

Feedback helped a major international LV switchgear firm introduce the ‘right’ product in the Indian market. Feedback made an in-depth study of the local LV switchgear market, they major buyers, their needs & expectations, their usage & procurement practices, key influencers & their role, desired features and price points, to recommend the appropriate product (and features) required for the Indian market.

Feedback assisted a Building Automation firm restructure their business into two Strategic Business Units, aiding the sale of one of its units. This restructuring was based on market realities, business synergies, growth options and likely challenges.

Feedback helped an MNC client enter the Modular switches business in India. This entailed a study of markets – current size, future growth prospects, level of competition; study of users / consumers – usage practices, product preferences, price preferences; environment scan – regulatory framework, etc. Feedback, also studied the level of investments required, likely margins, payback & returns and helped the client with the financial viability aspect as well.

Feedback worked closely with a major UPS firm in India for over 10 years, partnering with them in their journey and assisting in all aspects of their marketing plan. Feedback consultations included various areas such as industry mapping, pricing, usage & attitude, distribution, image, product features, concept testing, product rating trends, technology trends, to name a few. The company is now a market leader in this business in India.