Paper, Print & Packaging

A leading publishing house wishing to diversify into packaging, requested Feedback to advise them on the opportunity available and advisability of entering the packaging market. Feedback based on a detailed assessment of the market, future trends in packaging, the clients strengths and synergies recommended market entry and specified the niche areas which could be targeted first.

Feedback studied the paperboard market with a view to assisting a client take a market entry decision. Feedback studied the current market scenario, the capacities available, supply status, assessed the future demand supply gap and facilitated the client’s decision to invest in a new paper board facility in India.

A leading Global manufacturing firm wishing to expand operations in South East Asia approached Feedback to understand the opportunity available in these markets and options available to them. Feedback team visited these countries, assessed the local demand, mapped out the prevailing regulations, entry options, evaluated possible partners and advised the client on country focus and also recommended a local packaging partner to team up with for market entry.

Glass bottles and vials are under constant threat from alternate materials such as plastics, metals, etc. Feedback did an in-depth study of all end user segments across the country to understand substitution, cost benefits, environmental concerns, packaging trends and presented the right picture of glass usage in specific segments. While this helped the client roll out specific strategies for different sectors, it also helped them in their diversification (away from glass) initiative.