Engagement Overview
A leading global diesel engine manufacturer, Yanmar, engaged Feedback Advisory across multiple studies between 2013 and 2016 to evaluate the India market for industrial diesel engines and their applications across agriculture, construction equipment, and allied sectors. The objective was to assess market potential, demand drivers, and long-term growth opportunities in India’s rapidly mechanizing economy.
Our Approach & Execution
Feedback Advisory conducted a series of market assessments covering end-use segmentation, demand forecasting, application-wise opportunity sizing, and competitive benchmarking. The studies also evaluated key growth drivers such as farm mechanization, infrastructure development, and OEM demand, enabling a comprehensive India market entry and localization strategy.
Client Impact & Outcome
The insights from these engagements played a key role in shaping Yanmar’s India strategy, providing the confidence to invest in local manufacturing. This culminated in the establishment of Yanmar’s diesel engine manufacturing facility in Chennai, with an initial capacity of ~80,000 units annually to cater to agriculture and construction equipment sectors (as reported in public domain).