April 2026

Engagement Overview
Vertiv engaged Feedback Advisory across multiple assignments, particularly post-2020, to assess market opportunities in India’s rapidly growing data center ecosystem. The focus was on evaluating demand for thermal management and power infrastructure solutions, driven by increasing investments in cloud, hyperscale, and digital infrastructure.
Our Approach & Execution
Feedback Advisory conducted a series of detailed market assessments covering data center capacity growth, demand forecasting for cooling and power solutions, competitive benchmarking, and customer segmentation. The studies also evaluated emerging trends such as hyperscale expansion, edge data centers, and evolving energy efficiency requirements, enabling Vertiv to refine its India growth strategy.
Client Impact & Outcome
The insights supported Vertiv in aligning its product portfolio and investment strategy with India’s data center growth trajectory. This strategic direction is reflected in the company’s continued investments, including the inauguration of a new manufacturing facility in India to strengthen local capabilities and cater to rising demand for data center infrastructure solutions (as reported in public domain).

