Transforming media consumption through concept-led innovation validation

April 2026

Press Trust of India (PTI), a leading provider of text and image-based news services, engaged Feedback Advisory to evaluate the feasibility of expanding into video and multimedia news offerings. The objective was to test multiple video news feed concepts and assess their relevance, demand potential, and positioning in a rapidly evolving digital media landscape.

Feedback Advisory conducted detailed concept testing across 4–5 proposed video news formats, involving structured feedback from target users, media stakeholders, and distribution partners. The study evaluated content preferences, consumption behavior, pricing models, and competitive offerings to refine the most viable formats for market launch.

The engagement enabled PTI to validate its diversification strategy and prioritize high-potential video formats. Several of the tested concepts have since been launched in the market, marking PTI’s successful entry into video and multimedia services and strengthening its position in the digital news ecosystem (as reported in public domain).